Brut - Brand Premiumisation
PACKAGING / BRANDING / PRODUCT Premiumisation has created the bridge between the desirability of the luxury world and the function and necessity of the mass market. But as more brands look to ‘premiumise’ their offers, the way to express this new focus on specialness needs to be more than just skin deep. Deliver a solution for the premiumisation of the 100ml Brut aftershave range, which pushes the Brut brand into a premium marketplace standing.